Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, emails, etc.
One common form of display advertising involves billboards.
On the Internet
Display advertising also appears on the Internet, as a form of internet marketing. Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Systems Flash or .gif are the preferred presentation formats for such interactive advertisements. The Interactive Advertising Bureau, an industry trade group, sets some standards for online shapes and sizes. Yahoo currently has the largest share of the U.S. market in online display advertising.
Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. However, this may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers.
Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
Banner ads can be targeted to internet browsers in many different ways in order to reach the advertiser's most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, emails, etc.
One common form of display advertising involves billboards.
On the Internet
Display advertising also appears on the Internet, as a form of internet marketing. Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Systems Flash or .gif are the preferred presentation formats for such interactive advertisements. The Interactive Advertising Bureau, an industry trade group, sets some standards for online shapes and sizes. Yahoo currently has the largest share of the U.S. market in online display advertising.
Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. However, this may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers.
Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Posters, fliers, transit cards, tents, scale models are examples of display advertising.
Banner ads can be targeted to internet browsers in many different ways in order to reach the advertiser's most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.
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